Signage can be considered to be the best and most useful advertising tool for any business. Irrespective of your products or services, it’s the sign that grabs customers’ attention first. Then they take interest in what you do and if they find you good enough, they will certainly purchase your offerings.
In today’s competitive business world, you will hardly come across any business which is exceptionally niche. Unless your business deals with a niche market, it is a fair bet that you are going to get tough competitions. In order to stay ahead from your competitors, you have to think smart. You cannot approach your customers individually and convince them to buy your products. Pull marketing is always a better strategy than any kind of push marketing. With signs Hervey Bay you can pull prospective customers, giving them a clear message promptly and effectively. Thousands of business owners, across the globe believe that signage is by far the best choice for their business.
These are the 5 reasons why signs are considered to be the best choice for advertising in Hervey Bay.
1. Stimulates impulsive buying behavior among customers
Everyone can be a prospective customer. Signs have the power to seize the attention of a passerby and kindle his/ her desire to shop the product right at the moment. For example – A lady was going to the super mall at the corner of the street to buy tuna steak cans. While she was walking down the street, her eyes fell on a van with signage advertising delicious sausages and bacon. If that is a mobile food store, she would probably go then and there to buy some bacon. If not, then there are high chances that she will buy bacon and sausages ones she reach the super mall.
2. Very cost effective as compared to Television or Newspaper
Although, the mediums and tools of advertising have expanded, but television and newspapers care still believed to be on top. It has been estimated from a survey that the price of on- site signage is equal to 24 full page newspaper ads per year. A single on-site sign cost something around $ 0.02 per 1000 views. One TV ad cost around $10 per 1000 views and will hardly reach out to 14% of the total market. Now you decide which is better.
3. Changing or modifying signs directly escalates sale revenue
It has been observed from studies that modifying or changing signs can increase sales. One experiment has been done with retail companies. When a large pole sign of about 145 square feet is added, it led to 8.6% increase in sales figures. After changing the wall sign in front of the store with a larger version, 7.7% increase had been recorded. If you add new signs for directions, around 9% increase can be expected.
4. For small businesses, signs make the great brand impression in the locality
New people move into neighborhoods each year. If you have an impressive sign, it will encourage new people to drop by your store sometime. According to surveys, more than 85% customers comprise of your neighborhood. They work or reside within a range of 5 miles of your store or office. Because of your signage, you never go out of customers mind as they pass by it every day.
5. Supports other media marketing techniques
Signage comes in various types and sizes – for boats, vehicles, billboards, banners, magnets, business cards, digital printing and more. Hence, you can make use of more than one advertising platform at a time and reach out to more and more customers.
So, you put a steady step forward to flourish your business in Hervey Bay by having signs Hervey Bay that speak of uniqueness and make a positive statement about your brand.
Sign Hervey Bay 