High-quality signage is vital to welcoming customers to your company. When choosing a Hervey Bay signwriter for your business it is important to ask questions to ensure the company is a good fit for you.
Before communicating with any local signwriter, think about the scope of work you need. Are you simply updating a sign that you plan to keep for several more years or are you looking for innovative graphic design that facilitates an entire branding campaign with logo development and more?
Once you’ve settled on a scope of work, start exploring signwriters’ websites. If you see a sign you like somewhere, ask the business owner who created it and look up that signwriter as well. Be sure to look at each sign company’s portfolio to see their past work. As you view the signs, ask yourself if you would notice the sign if you were driving past it. Is it easy to read? Do the colors seem complementary to each other? Do the sign seem to be the correct size for the building?
Once you’ve narrowed down your selection, contact each Hervey Bay signwriter to determine if you are a good fit. Choose the company that listens to what you want and need but gives you suggestions on how to improve your idea. A company that simply reproduces exactly what you say you want isn’t lending you its expertise. A great signwriter has the ability to accurately visualize a sign on your building. Although some customers will insist that the signage be produced exactly the way they want, a wise customer will allow the designers to share their ideas based on their training and experience.
A great signwriter will not only have the design skills to create a good-looking sign that has impact, but also the know-how to get your sign expertly affixed to the building. A company with experience will have either in-house employees who have vast experience with installation or a long list of contractors to perform the work. Choose the company that will go out to your office building and see the signage space first-hand so they can make recommendations that will keep the sign secure.
Ask the signwriter about the materials generally used. Hervey Bay’s ocean breezes and UV rays tend to age outdoor signage quickly. A local signwriter with experience knows what materials will hold up the longest under these harsh elements. Ask if the signwriter offers a guarantee against fading or damage.
Another thing to consider is to leverage your signage. If you are planning to simply produce one sign, consider signwriters that will give you a package of marketing materials based on the design. Printing is based on economy of scale, so printing more signs is less costly per unit than just one. Consider magnetic signs for vehicles, banners and more. Leveraging your marketing materials is how you begin to create recognition of your company with your potential clients. Work with a signwriter who understands the concept of branding and can help you make decisions to get the most value from your signage budget.
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